Hallo,
wie versprochen, hier kommt das Ergebnis der Umfrage.
Vielen herzlichen Dank noch einmal für die rege Teilnahme.
Grüsse,
cc670
1. Which one of the following car brand(s) do you consider as a premium brand?
% of Respondents Number of Respondents
Mercedes-Benz 18.30% 112
BMW 16.83% 103
Jaguar 16.83% 103
Audi 15.36% 94
Lexus 14.54% 89
Volvo 8.50% 52
SAAB 9.64% 59
Number of respondents 150 Number or respondents who skipped this question 0
2. Which car brand(s) has/have the highest prestige in your opinion?
% of Respondents Number of Respondents
Mercedes-Benz 26.71% 82
BMW 12.70% 39
Jaguar 22.80% 70
Audi 14.33% 44
Lexus 13.03% 40
Volvo 2.61% 8
SAAB 7.82% 24
Number of respondents 150 Number or respondents who skipped this question 0
3. Which car brand(s) do you think offers you the best quality at all points?
% of Respondents Number of Respondents
Mercedes-Benz 18.03% 55
BMW 15.41% 47
Jaguar 6.23% 19
Audi 20.00% 61
Lexus 18.69% 57
Volvo 9.84% 30
SAAB 11.80% 36
Number of respondents 150 Number or respondents who skipped this question 0
4. If you have to buy a new car by now and the price of the car does not matter, which one of the following car brand(s) would you take into consideration?
% of Respondents Number of Respondents
Mercedes-Benz 13.29% 42
BMW 17.41% 55
Jaguar 11.08% 35
Audi 17.72% 56
Lexus 11.39% 36
Volvo 11.39% 36
SAAB 17.72% 56
Number of respondents 150 Number or respondents who skipped this question 0
5. SAAB with the claim of being a premium automobile brand associates according to your opinion best to:
% of Respondents Number of Respondents
Safety 21.88% 105
Performance 12.50% 60
Innovation 6.88% 33
Scandinavian Design 16.67% 80
Sportiness 5.42% 26
Comfort 11.25% 54
Reliability 8.13% 39
High priced 4.38% 21
For individualists only 11.25% 54
Other (Specify) 1.67% 8
environment-friendly 0.21% 1
Quality 0.21% 1
Perfect example how to screw everything (thanks GM) 0.21% 1
Saab is not a premium brand! 0.21% 1
i dont really know saab 0.21% 1
Nothing - was killed by GM since 1990 0.21% 1
I have never sat in one so I can't answer this 0.21% 1
dont know 0.21% 1
Number of respondents 150 Number or respondents who skipped this question 0
6. Which one of the following means has influenced your perception of SAAB the most?
% of Respondents Number of Respondents
A test drive with a SAAB 26.74% 69
Being a co-driver in a SAAB some time ago 10.47% 27
Television advertisements 8.14% 21
Magazine advertisements 8.91% 23
Newspaper advertisements 5.04% 13
Roadside billboards 2.33% 6
Word of mouth 19.77% 51
Tradition as a military and civil aircraft manufacturer 8.91% 23
Other (Specify) 9.69% 25
Now Owner of a SAAB! :-) 0.39% 1
rarity 0.39% 1
Owner of an old one 0.39% 1
none 0.39% 1
Neighbours drove a SAAB when I was a child. The car had a special "Shining" for me 0.39% 1
real world crashs 0.39% 1
not sure 0.39% 1
History and Image 0.39% 1
individual design, quality 0.39% 1
Heritage, in the past technical supremacy 0.39% 1
non 0.39%1
Ownership 0.39% 1
as i was a child i see first time a saab in the garage of my neighbour 0.39% 1
cheap when used 0.39% 1
Messe 0.39% 1
my own opinion 0.39% 1
drivers of SAAB cars 0.39% 1
Driving an old 901 of 1984 0.39% 1
already Saab owner 0.39% 1
Personal impression 1971 0.39% 1
my friends have a saab 0.39% 1
nothing 0.39% 1
drive my own saab 900 0.39% 1
seeing Saabs on the street 0.39% 1
driving one for ten years 0.39% 1
Number of respondents 150 Number or respondents who skipped this question 0
7. Is other people´s opinion about a car brand important for your choice?
% of Respondents Number of Respondents
Yes, very much 8.00% 12
Yes, we can say so 25.33% 38
Indifferent 12.00% 18
No, not so much 25.33% 38
No, not at all 29.33% 44
Number of respondents 150 Number or respondents who skipped this question 0
8. Is the history of a car brand important for your decision?
% of Respondents Number of Respondents
Yes, very much 16.00% 24
Yes, we can say so 42.00% 63
Indifferent 16.67% 25
No, not so much 18.00% 27
No, not at all 7.33% 11
Number of respondents 150 Number or respondents who skipped this question 0
9. Do you have a driving licence for passenger cars?
% of Respondents Number of Respondents
Yes 90.00% 135
No 10.00% 15
Number of respondents 150 Number or respondents who skipped this question 0
10. What kind of car do you own?
% of Respondents Number of Respondents
Private car 69.33% 104
Company car 4.67% 7
Both 12.67% 19
None 13.33% 20
Number of respondents 150 Number or respondents who skipped this question 0
11. What is your gender?
% of Respondents Number of Respondents
Male 72.00% 108
Female 28.00% 42
Number of respondents 150 Number or respondents who skipped this question 0
12. To which age group are you belonging to?
% of Respondents Number of Respondents
18-25 years 37.33% 56
26-35 years 26.00% 39
36-45 years 18.67% 28
46-55 years 15.33% 23
56-65 years 1.33% 2
66 and above 1.33% 2
Number of respondents 150 Number or respondents who skipped this question 0