SAAB, Opel und wie's weitergeht... / Muller/NEVS reloaded
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NEVS launches its new trademark and sets off to shape the future of mobility
NEVS’ vision is to shape mobility for a more sustainable future by focusing solely on electric vehicles with mobility solutions built around them. To support this vision a new brand identity has been developed – NEVS.
NEVS will be the trademark of the company’s products including the first electric vehicle based on the 9-3 platform with start in 2017. That means that NEVS will no longer use the Saab trademark.
The automotive industry is changing rapidly to better fit societies struggling with pollution and congestion problems. NEVS intends to be in the forefront of this change.
“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone,” said Mattias Bergman, President NEVS.
NEVS long-term business goal is set globally, with China as its first priority and most demanding market for the coming years. NEVS intends to build a strong footprint in China as a base for a global expansion, and continue to establish partnerships with forefront runners to shape the future of mobility solutions.
A number of framework agreements have already been signed, including a strategic partnership agreement with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles, as well as the collaboration with Chinese State Grid, the world’s largest electric utility company.
NEVS has a unique position by combining proven ability to develop and build high quality premium cars and at the same time the opportunity to build an automotive company for the future with new owners and partners specialized in for instance car sharing solutions and charging infrastructure.
”I believe the tipping point for electric vehicles is very near in many key markets. We aim to contribute to a more sustainable city planning, and together with our partners such as State Grid and Panda New Energy jointly introduce a new business model for mobility,” said Jonas Hernqvist, VP Sales & Marketing NEVS.
A transparent approach – with traits such as being inclusive, honest and genuine – is essential for NEVS, both in terms of behavior and visualization. From colors to imagery, our new brand design should always reflect our aim of shaping mobility for a more sustainable future.
Mikael Östlund
Director Communications & Public Affairs
Tel: 0046 5208 5100
mikael.ostlund@nevs.com
www.nevs.com
About NEVS
NEVS’ vision is to shape mobility for a more sustainable future. Core to this is a global portfolio of fully electric premium cars, mobility solutions and sustainable city offerings.
NEVS was founded in 2012 and acquired the main assets of the Saab Automobile bankruptcy estates. The company is owned by NME Holdings Ltd., Tianjin Bin Hai Hi-tech Industrial Development Area, (THT), and State Research Information Technology Co., Ltd. (SRIT).
NEVS’ head office and main research and development facilities are located in Trollhättan, Sweden. NEVS’ car production plant is located in Trollhättan, with a second production plant and a R&D Centre under construction in Tianjin, China, as well as a production plant in Fujian, China.
NEVS’ vision is to shape mobility for a more sustainable future by focusing solely on electric vehicles with mobility solutions built around them. To support this vision a new brand identity has been developed – NEVS.
NEVS will be the trademark of the company’s products including the first electric vehicle based on the 9-3 platform with start in 2017. That means that NEVS will no longer use the Saab trademark.
The automotive industry is changing rapidly to better fit societies struggling with pollution and congestion problems. NEVS intends to be in the forefront of this change.
“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone,” said Mattias Bergman, President NEVS.
NEVS long-term business goal is set globally, with China as its first priority and most demanding market for the coming years. NEVS intends to build a strong footprint in China as a base for a global expansion, and continue to establish partnerships with forefront runners to shape the future of mobility solutions.
A number of framework agreements have already been signed, including a strategic partnership agreement with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles, as well as the collaboration with Chinese State Grid, the world’s largest electric utility company.
NEVS has a unique position by combining proven ability to develop and build high quality premium cars and at the same time the opportunity to build an automotive company for the future with new owners and partners specialized in for instance car sharing solutions and charging infrastructure.
”I believe the tipping point for electric vehicles is very near in many key markets. We aim to contribute to a more sustainable city planning, and together with our partners such as State Grid and Panda New Energy jointly introduce a new business model for mobility,” said Jonas Hernqvist, VP Sales & Marketing NEVS.
A transparent approach – with traits such as being inclusive, honest and genuine – is essential for NEVS, both in terms of behavior and visualization. From colors to imagery, our new brand design should always reflect our aim of shaping mobility for a more sustainable future.
Mikael Östlund
Director Communications & Public Affairs
Tel: 0046 5208 5100
mikael.ostlund@nevs.com
www.nevs.com
About NEVS
NEVS’ vision is to shape mobility for a more sustainable future. Core to this is a global portfolio of fully electric premium cars, mobility solutions and sustainable city offerings.
NEVS was founded in 2012 and acquired the main assets of the Saab Automobile bankruptcy estates. The company is owned by NME Holdings Ltd., Tianjin Bin Hai Hi-tech Industrial Development Area, (THT), and State Research Information Technology Co., Ltd. (SRIT).
NEVS’ head office and main research and development facilities are located in Trollhättan, Sweden. NEVS’ car production plant is located in Trollhättan, with a second production plant and a R&D Centre under construction in Tianjin, China, as well as a production plant in Fujian, China.
9
96iger Michel
War da nicht noch was von wegen Kupplung entlüften , statt hier die Leute auf die Palme zu bringenSie könnten ja "NEVS" verkaufen
, aber ich denke mal, Du sitzt schon über der Krone
9
96iger Michel
Oooch, ich hat geplant in Urlaub zu gehn und nu is keine Kohle übrigNEVS launches its new trademark and sets off to shape the future of mobility
NEVS’ vision is to shape mobility for a more sustainable future by focusing solely on electric vehicles with mobility solutions built around them. To support this vision a new brand identity has been developed – NEVS.
NEVS will be the trademark of the company’s products including the first electric vehicle based on the 9-3 platform with start in 2017. That means that NEVS will no longer use the Saab trademark.
The automotive industry is changing rapidly to better fit societies struggling with pollution and congestion problems. NEVS intends to be in the forefront of this change.
“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone,” said Mattias Bergman, President NEVS.
NEVS long-term business goal is set globally, with China as its first priority and most demanding market for the coming years. NEVS intends to build a strong footprint in China as a base for a global expansion, and continue to establish partnerships with forefront runners to shape the future of mobility solutions.
A number of framework agreements have already been signed, including a strategic partnership agreement with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles, as well as the collaboration with Chinese State Grid, the world’s largest electric utility company.
NEVS has a unique position by combining proven ability to develop and build high quality premium cars and at the same time the opportunity to build an automotive company for the future with new owners and partners specialized in for instance car sharing solutions and charging infrastructure.
”I believe the tipping point for electric vehicles is very near in many key markets. We aim to contribute to a more sustainable city planning, and together with our partners such as State Grid and Panda New Energy jointly introduce a new business model for mobility,” said Jonas Hernqvist, VP Sales & Marketing NEVS.
A transparent approach – with traits such as being inclusive, honest and genuine – is essential for NEVS, both in terms of behavior and visualization. From colors to imagery, our new brand design should always reflect our aim of shaping mobility for a more sustainable future.
Mikael Östlund
Director Communications & Public Affairs
Tel: 0046 5208 5100
mikael.ostlund@nevs.com
www.nevs.com
About NEVS
NEVS’ vision is to shape mobility for a more sustainable future. Core to this is a global portfolio of fully electric premium cars, mobility solutions and sustainable city offerings.
NEVS was founded in 2012 and acquired the main assets of the Saab Automobile bankruptcy estates. The company is owned by NME Holdings Ltd., Tianjin Bin Hai Hi-tech Industrial Development Area, (THT), and State Research Information Technology Co., Ltd. (SRIT).
NEVS’ head office and main research and development facilities are located in Trollhättan, Sweden. NEVS’ car production plant is located in Trollhättan, with a second production plant and a R&D Centre under construction in Tianjin, China, as well as a production plant in Fujian, China.
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Angeblich haben die in China doch den Absatz von 150.000 + x Einheiten bereits in trockenen Tüchern, da werden die erst einmal mit beschäftigt sein, und dann kommen ja bereits ein Jahr später die phoenix basierten Modelle... ganz sicher....
Bin mal gespannt, wie lange die Chinesen überhaupt noch die Internetseite saabcars betreiben, macht ja jetzt nicht wirklich mehr Sinn...
Bin mal gespannt, wie lange die Chinesen überhaupt noch die Internetseite saabcars betreiben, macht ja jetzt nicht wirklich mehr Sinn...
9
96iger Michel
Da muss ich direkt mal öfter ins e-bay sehen, falls die dann dort angeboten werden
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Die kauft bestimmt der Tom vom Saab-Blog ....PS : Angeblich entfernt man gerade die letzten SAAB Schriftzüge am ehemaligen Saabwerk...
jungerrömer
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Ach, die professionelle Promotion-Website mit Enthusiasmusanstrich? Die eruiert aktuell laut eigenen Angaben eine "Zusammenarbeit" mit NEVS. Wes Brot ich ess, des Lied ich sing?Die kauft bestimmt der Tom vom Saab-Blog ....
StRudel
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PS : Angeblich entfernt man gerade die letzten SAAB Schriftzüge am ehemaligen Saabwerk...
NEVS spricht immer wieder von "we are taking our culture and heritage with us" - hat einer die Aussage verstanden? Ich frage mich:
Wer bildet das 'our' (unser), von dem gesprochen wird? Meinen sie die komplette menschliche Gemeinschaft, oder alle Firmenmitarbeiter*innen?
Und 'culture' und 'heritage' - von NEVS, oder auch wieder allgemein? Falls NEVS: auf welche 'culture' und welch 'heritage' beziehen sie sich da?
Für mich wirkt diese Aussage bisher nur wie eine Phrase ohne viel festen Grund und Boden.
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PS : Angeblich entfernt man gerade die letzten SAAB Schriftzüge am ehemaligen Saabwerk...
Verständlich, dass so etwas mal geschehen wird
Das was dort in Trollhättan nun passiert hat rein gar nichts mehr mit SAAB zu tun.
Saab AB gibt die Namensrechte nicht raus, also muss sich NEVS auf eine neue Corporate Identity berufen, die nun mal nicht mehr Saab heißt.
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hat einer schon "www.nevs-cars.de" gesichert? Falls .... ach, egal.
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Man wird schon von deren alter Website "saabcars.com" auf die neue Website "nevs.com" weitergeleitet.
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Na dann: Herzlichwill.com!
knuts
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1) ohne viel festen Grund und Boden, wie du sagtst @StRudel, ist aber schon geschmeichelt.
2) Nimmt man "we are taking our culture and heritage with us" als - wir nehmen unsere Kultur und unser Erbe mit - könnte man meinen, sie wollen abziehen. Vielleicht wieder nach Hause.